Biography

Throughout my career, I have always tried to ensure and resemble the impact of communication through design. Over 7 years, I have found that the environment and team push me to be where I am now, to always begin with the end solution, focusing on the customer.

I have learned that keeping our mind curious and questioning the status quo, supported by great mentors and the right framework of thinking, led me to a different world of aesthetic-only. It’s a field where I need more skills than getting our hands dirty and flickering, not to let the artwork speak for itself, but to serve a purpose, functionality, and usability. Communication is not about visual presentation only.

This realization open new challenges, and I would thrive deeper and deeper in seeking the true impact of pre-design, design, and post-design with all the connectedness.

Graduated with a Bachelor of Mechanical Engineering in 2011 from, the University Of Technology Malaysia (UTM), he currently working as a Senior Designer at Reed Works Sdn. Bhd, a multi-disciplinary agency, a strategy, brand, and marketing consultant serving Malaysia’s developer and property at most.

He succeeded in providing the best visual treatment in humanitarian NGO, MyCARE’s appearance thus increasing donor’s trust, resulting in over RM100 million of public funding from 2012 to 2019 across Malaysia, Brunei, and Singapore. Then, he continued his next career with a higher standard of creative and business practices. He further developed and led a rebranding of a publication company, where he became the connecting bridge between the Managing Directors and brand consultant, as a project manager of 4 team members, and led designers to consolidate the main and subsidiary group, improving brand identity and their customer experience (UX) across multiple communication channels, varies medium from print to digital channels within 6 months during the first COVID19 pandemic.

Living a nomad life since childhood gives him these characters; an ambivert, thought explorer, critical thinker, loves connecting the dots, and adventurous. He conquered the peaks of Mt. Kinabalu, Mt. Brinchang, and Mt. Ringlet in 2010 with a team of 30 colleagues. He also successfully came back in one piece as a rounder media person for at least 15 humanitarian missions to affected states by man-made or natural disasters; Ramadan in Gaza (2013), Qurban in Cambodia (2012 & 2017), Drought Crisis in Somaliland (2017), Flotilla Mission to Gaza (starting in Denmark & last checkpoint in Italy, 2018), Liquefaction in Sulawesi Tengah (2018), Earthquake in Nepal (2019), Syrian refugees in Turkey (2019) and also in Malaysia.

He also delightfully joined volunteering programs such as One Charity at LRT Masjid Jamek, cleaning houses of flood victims in Kuantan and Hulu Langat. Driven by his passion for having an impact on people’s lives including himself, he wanted to provide a sustainable solution for the people in need in the future.